The
Summer Sizzle Challenge
The Biggest Challenge of the Year is Back!
And This Year... It's Better Than Ever
Enrollment Ends:
Real Results, Without Overcomplicating the Process
Motivation Isn’t the Problem. Structure Is.
You probably already know what you should be doing. The problem is actually doing it consistently!
When there’s no clear plan, consistency becomes exhausting.
You start strong, then life gets busy
You overthink workouts, nutrition, or both
You jump between programs instead of following one
You rely on motivation and it eventually runs out
That’s exactly what this challenge was built to solve.
A Simple System That Tells You Exactly What to Do:
Follow a structured training plan
Use simple nutrition guidance (no extremes)
Stay consistent with short, effective sessions
Track progress inside one app
You don’t need more motivation.
You need a plan you can stick to.
Everything You Need to Stay Consistent. All Included.
Over $300 worth of Guides and ebooks
Ultimate Flexible Dieting Guide
Learn everything you need to know about flexible dieting, from mastering macros to fitting your favorite foods into your plan. This guide ensures you eat smarter while enjoying the process.
Habit Tracker and Perfect Week Templates
Stay on track and organized with tools to build lasting habits and structure your perfect training week. These templates make it simple to stay consistent and hit your goals.
summer sizzle Supplement Guide
Get recommendations on the supplements we take, why we take them, and how to use them to support your performance and recovery.
A program for everyone
Lean Program
Burn fat and get lean while maintaining muscle with the Lean Program!
Bikini Program
Train with confidence and be fit, healthy, and happy year-round with the Bikini Program!
Garage Program
Look and move better all while challenging yourself with the Garage Program!
Build Program
The Build Program is our gym-based program designed to ramp you up to start one of our more advanced programs!
Dad Bod Program
Transform your body in less than 60 minutes a day with the Dad Bod Program!
At-Home Dumbbell
Maintain muscle and get results at home with our minimal equipment program that will challenge you in as little as 30 minutes!
Plus Full Access to the Fitness Culture app
You’ll get 10 weeks of full app access, including:
☑️ Step-by-step workouts
Every workout is clearly laid out with coaching videos for every movement. No second-guessing.
☑️ Built-in mobility & recovery sessions
Mobility and recovery are built into the program to help your body feel better as you train, not more beat up.
☑️ Simple nutrition guidance
Daily, in-app nutrition guidance that helps you make better choices in real time, focused on fueling your training
☑️ Progress tracking & accountability tools
Track your workouts, stay accountable, and build momentum as you check off each day and see your consistency add up.
Everything lives in one place, so you always know what to do next.
win $5,000 and Other Amazing prizes!
Everyone who joins gets the full challenge experience and all the tools to succeed. On top of that, we’re rewarding a few people who show up consistently and make an impact in our community.
GRAND PRIZE
Beach Vacation For Two!
Beach Vacation For Two or cash equivalent.
Swag bag with merch from your favorite companies
Featured in our final email
2ND PLACE
$2000 CASH
$2,000 cash
Swag bag with merch from your favorite companies
Featured in our final email
3RD PLACE
$1000 CASH
$1,000 cash
Swag bag with merch from your favorite companies
Featured in our final email
how it works
Everything is laid out for you. All you have to do is follow the plan.
Join & Get Instant Access
Sign up and get immediate access to the Fitness Culture App, our community, plus all of the guides and resources.
Follow the Plan
Open the app each day and complete the workout, mobility, and simple nutrition action laid out for you.
Stay Consistent & See Results
Track your workouts, build momentum, and stay accountable as consistency turns into real progress.
WHY WE DO WHAT WE DO
"Awesome testimonial to build more credibility and proof"
"Awesome testimonial to build more credibility and proof"
"Awesome testimonial to build more credibility
and proof"
"I have done other cuts but this is by far my best results I have experienced in my life. The biggest change is that I feel both stronger and faster since the start of the challenge. I have been able to keep my muscle and get rid of fat, the program has been really good and challenging, both physically and mentally.”
Erik Nilsson
Your Path to Consistency
Start with the challenge or stay supported all year.
8-Week Challenge
$49
8 Weeks Full access to the Fitness Culture App
Step-by-step workouts & coaching videos
Mobility & recovery sessions
Simple nutrition guidance
Progress tracking & accountability
Eligible for challenge prizes
Meet Your Coaches
Steve Cook
Steve Cook is a professional bodybuilder, two-time Olympia top 10 finisher, and co-founder of Fitness Culture.
He’s spent over a decade helping millions of people transform not just how they look, but how they train, eat, and show up every day. Known for his balanced approach to fitness, Steve combines strength training, performance, and lifestyle habits to create results that actually last.
Through the Summer Sizzle, he brings that same system to you—so you can stop guessing and start progressing.
Jake Hutton
Jake Hutton is a strength coach, athlete, and co-owner of Fitness Culture who has built his career around helping people train with purpose and consistency.
With a background in strength and conditioning and years of coaching experience, Jake focuses on real-world training that builds strength, improves performance, and keeps you progressing long-term.
Inside the Summer Sizzle, he’s there to guide, push, and keep you accountable so you can get the most out of every workout.
Get Inside & Decide
We want you to feel confident joining, not rushed or pressured.
When you sign up, you’ll get 7 days of full access to the app and all included resources, so you can explore the workouts, nutrition guidance, and tools at your own pace.
If you decide it’s not a good fit during your first week, just let us know, and we’ll take care of it.
No awkward conversations. No long explanations.
Ready to Get Started?
You don’t need to overhaul your life.
You just need a clear plan and the support to follow it.
This challenge gives you the structure, guidance, and tools to stay consistent and feel good doing it.
Everything You Need To Know Before You start
WHAT'S THE PRICE FOR THE CHALLENGE?
The Summer Sizzle is $49.
That gets you full access to the 8-week program inside the app, including training, nutrition guidance, mobility work, and the full community experience.
HOW DO YOU PICK A WINNER?
At the end of the 8-week Challenge we'll ask for all participants to submit before and after videos, and a questionnaire. We'll choose the three best entries based on overall transformation and answers to the questionnaire.
DO I NEED AN EXPENSIVE GYM MEMBERSHIP OR EQUIPMENT?
No, you do not need an expensive gym membership. While the full Summer Sizzle program is designed with access to standard gym equipment, you can still follow along and make progress with whatever setup you have!
IS THIS BEGINNER FRIENDLY?
Yes. The workouts are designed to be approachable for beginners, with options to progress if you’re more experienced.
HOW LONG ARE THE WORKOUTS?
The length of the workouts varies depending on the program you select and ranges anywhere from 30 minutes for our at-home options, and up to 90 minutes for our most advanced programs.
CAN I BE VEGAN OR VEGETARIAN FOR THE CHALLENGE?
YES! While it can sometimes be more challenging to hit your macro goals (especially protein!) being a vegetarian or a vegan, you can definitely do it.
IS THERE A GUARANTEE?
Yes. You have 7 days after signing up to explore the app and decide if it’s right for you.
I HAVE MEMBERSHIP QUESTIONS. WHO DO I CONTACT?
You can cancel by emailing [email protected] prior to your bill date. We ask that you please e-mail at least 24 hours before your next bill date to ensure that we are able to put the cancellation in motion before you are billed.
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